Scrapblog Branding

Client: Scrapblog

Scrapblog is an online community that “goes beyond sharing photos and videos, and allows everyone to create beautiful multimedia scrapbooks.”

Earlybird was hired to create a foundation for the user interface and a new visual brand strategy for the look and feel of the Scrapblog website. After a deep dive into trends of the scrapbooking industry, we emerged with the idea of "Crafty Digital.” The new look is a visual blend of traditional crafting and hi-tech blogging. Through this redesign, Scrapblog has been able to expand its user base by offering a modern, approachable interface that is easy and fun to use.