Motorola i1

Client: Motorola

The i1 is Motorola's first Push-To-Talk Smartphone. Earlybird worked with the Motorola team to develop the user experience from the ground up, covering functionality across all core applications for this Android-based solution. The result is a streamlined device with a fresh take on multi-tasking, combined with the rugged dependability PTT users have come to know.

Mike Rowe (Discovery Channel's "Dirty Jobs") is the official face of the i1 campaign. His endorsement of the i1 says it all: "Grab life by the calls."